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Dublin · Europe Builds

Introducing Dublin · Europe Builds

An introduction to this show and its synthetic presenters.

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Script

Emilia Hi, welcome to Europe Builds. I'm Emilia.

Erik And I'm Erik.

Emilia For our Dublin edition, imagine a team builds a clever workflow tool. How would you test if people actually need it, rather than just being polite?

Erik I suppose you would look at their habits. If someone will not swap out their messy spreadsheet for it, you have your answer.

Emilia Exactly. That is the kind of practical puzzle we want to unpack here. We will look at early product bets, customer feedback, and how builders test assumptions.

Erik And we will explore the trade-offs behind those choices. When should a prototype change direction, and when does it just need simpler messaging?

Emilia Right. We do not need all the answers ahead of time. It is about asking honest questions about how tech projects take shape.

Erik Looking forward to it. Join us as we dig into what makes new ideas work.